What is a
visual identity ?
A visual identity is all the graphic elements that represent a company or a brand. This usually includes the logo, colors, typography and sometimes even elements like specific patterns or illustrations. The goal of visual identity is to create visual consistency and enable the brand to be immediately recognizable and memorable to its customers and target audience
Why is it essential to create a visual identity?
Create a first
memorable impression
Your visual identity is often the first thing potential customers notice. A well-designed logo and consistent visual identity create a positive first impression, which can be crucial for attracting and retaining the attention of your target audience.
Strengthen brand
recognition
A strong visual identity helps your brand stand out in a saturated market. By using consistent colors, shapes, and images, you enhance recognition, making it easy for customers to identify you among competitors.
Strengthen trust
and credibility
A professional visual identity conveys the credibility and reliability of your business. Customers are more likely to do business with a brand that presents a professional and thoughtful image.
An offer created according to your needs
Introductory session
↘︎ To define the project through a strategic questionnaire.
Study of your brand
↘︎ Analysis of the creative axis, benchmark and graphic research.
Proposal of the creative concept
↘︎ Define the artistic and strategic direction of the project.
Main logo and its variations
↘︎ Creating the primary logo, secondary logo, emblem, & variants.
Typography selection
↘︎ Choose the writing styles that best suit your project.
Creating a color palette
↘︎ Établir les tons et les nuances qui reflètent parfaitement l'essence de votre projet.
Brand Guide
↘︎ To define the essential visual elements that represent your brand identity in a consistent and distinctive manner.
Price : 1500€ excl. tax
Payment in 2 or 3 installments possible.
Custom options
Kits for Instagram
LinkedIn Kits
Creation of pictograms
Communication support (flyers, brochures, business cards, etc.).
Creation of a complete brand image
Questions to your answers ↓
Ilias Mejdi
Charlotte a su parfaitement comprendre notre vision et la traduire en un design élégant, intuitif et aligné avec nos valeurs. Elle est non seulement talentueuse, mais également professionnelle, réactive et force de proposition.
Pierre Tomasina
Un grand merci à Charlotte pour son excellent travail de direction artistique sur PLAB. Nos séances de collaboration ont été très enrichissantes. Charlotte sait parfaitement challenger les idées et apporter un point de vue constructif. Je la recommande vivement pour tous vos projets de création graphique.
Souhaib Jemaiel
Pour la refonte de notre application mobile et web ainsi que de notre logo, nous avons choisi Charlotte Toussaint.
J’ai été agréablement surpris par sa réactivité, son dynamisme et son implication tout au long de notre collaboration.