Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Pawz
Project type
Visual Identity Design
Date
May 2025
PAWZ imagines an app dedicated to animal well-being: health tracking, behavioral coaching, relaxation exercises, and even meditation to soothe anxious dogs and cats. The visual goal was clear — expressing this care-driven approach through a soft, modern, and deeply reassuring identity.
The graphic direction was built around a **zen and nurturing** universe:
— a gentle, pastel color palette
— rounded, comforting shapes
— a logo designed as a symbol of calm and trust
The result is a brand that is 100% love & care — speaking as much to humans as to the furry little souls they cherish. Even as a fictional exercise, this kind of project is a reminder that design can already soothe… before it even acts.
