Pizza & Basta

Pizza e Basta imagines an artisanal pizzeria that blends **tradition** and **modernity**, without falling into the usual clichés of the sector.

The art direction is built around:
↘︎ A graphic reinterpretation of the classic gingham pattern, as a nod to old trattorias
↘︎ Warm, appetizing colors
↘︎ A bold typeface with an unapologetic *trattoria pop* spirit

The result: a **retro-pop**, accessible, lively universe — one that instantly sparks appetite. Even as a fictional project, it bursts with visual pleasure and shows how identity can awaken hunger before the first slice is even served.