CFIT

For the CFIT project, I worked on the 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 of the logo for this sports and wellness company. The client wanted a modern logo with a 𝗽𝗮𝗹𝗲𝘁𝘁𝗲 of pastel or neutral colors, which would be simple and easily legible on various platforms.

To meet these requirements, I designed a logo incorporating a distinctive 𝗲𝗺𝗯𝗹𝗲𝗺𝗮 that replaces the "i" in CFIT with a dumbbell. This iconic element strengthens the direct connection between the brand and the fitness world while allowing for versatile use in the visual identity, especially on social media. This design, clear and impactful, effectively conveys the company’s message while being immediately recognizable.

In summary, the CFIT logo is a modern and aesthetic symbol that perfectly reflects the 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆. It embodies wellness and dynamism while ensuring excellent legibility across all platforms.