Promptiva

This imaginary project explored the visual identity of a service built around artificial intelligence. Traditionally, this field is associated with cold, dark, futuristic — almost anxiety-inducing — aesthetics. I deliberately took the opposite direction.

A softer, more human approach, to show that advanced technology can also feel welcoming, understandable, and close to the user.

It’s not my favorite among my fictional works — but it has its place. Because designing an identity, even a hypothetical one, is not about producing only “wow” pieces. It also means testing unexpected grounds, accepting imperfection, and learning from what deviates from the usual path.

These kinds of projects matter just as much: they document the research, not just the outcome.