Velø

VELØ is an imagined concept for an electric bike sharing service, designed to address the challenges of gentle urban mobility. A short, memorable name — and a visual identity crafted as if the brand had to exist tomorrow in the city.

The branding direction is built on four pillars: **accessible, futuristic, connected, and brutalist** — to express the reality of a smart, tech-driven, and visually assertive service. The graphic direction is raw and minimal, breaking away from the usual codes of the sector while remaining stylish and grounded in a responsible mindset.

My role in this fictional project was to imagine and structure a complete visual identity, conceived to live both in public space and in the digital interface: signage, app, branded assets, and user experience.

Designing an identity — even in a conceptual exercise — is not just about drawing a symbol. It’s about establishing a point of view, installing a brand personality, and making an idea feel credible as if it were launching tomorrow.