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Althéa
Project type
Visual Identity Design
Date
May 2025
Althéa Botanicals imagines a natural cosmetics brand that celebrates the power of plants and the ritual of care. An identity designed to embody softness, quality, and authenticity — with formulas developed in respect of living nature.
The visual direction is built on:
→ An elegant, refined typeface
→ Soft, feminine curves
→ An organic palette inspired by nature
The logo and the broader graphic universe convey **calm**, **trust**, and a delicate **artisanal** touch — like an invitation to slow down and care with intention.
Even as a fictional exercise, this project explores a precise sensory territory: one where the brand is not only selling a product, but a care experience.
