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Noir Radical
Project type
Visual Identity Design
Date
May 2025
NOIR RADICAL imagines a high-end streetwear brand where raw aesthetics meet luxury codes. A dark, unapologetic universe where the radical attitude of the street merges with the sophistication of premium brands.
The visual direction is built around:
↘︎ A deep, uncompromising black palette
↘︎ Sharp, high-contrast compositions
↘︎ A bold, authoritative typeface
Here, elegance becomes a weapon — a sharp, deliberately provocative aesthetic that imposes presence.
It may not be my favorite among my fictional projects, but it has a particular value: it explores an intense, uncompromising identity territory and shows how design can embody a stance as much as a product.
