Snik

For the Snik project, I decided to set myself a personal challenge: to design a fully fictional e-commerce website from A to Z in order to refine my skills in the codes and mechanics of online retail.

So I imagined Snik, a fictional brand specializing in sneaker sales. This project allowed me to explore the entire e-commerce ecosystem: product page structure, user journey, cart management, visual emphasis, as well as brand identity and overall design.

The goal was not just to create a visually pleasing website, but above all to understand how to build a shopping experience that is smooth, intuitive, and engaging — key elements in the success of an online store.

Designing a fictional project gives you the freedom to experiment and learn differently. Snik gave me the opportunity to test, to innovate, and to push my limits, while strengthening my skills in digital and e-commerce.