Collecto

As part of Collecto, a branch of TaxisVerts, I designed 𝘢 𝘱𝘶𝘣𝘭𝘪𝘤 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 aimed at raising awareness among young Brussels residents about the 6-euro taxi offer. The goal was to 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 an affordable and safe transportation solution, perfect for their late-night returns.

The campaign 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 dynamic visuals of young people fully enjoying their evenings. To reinforce the message, I incorporated GPS inserts above the visuals, illustrating a journey from point A to point B, with the captions: "To the party → Home."

The visual was then 𝗱𝗲𝗰𝗹𝗶𝗻𝗲𝗱 𝗶𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 formats, suitable for A2 and A1 posters, as well as for 𝗦𝗢𝗖𝗜𝗔𝗟 media, 𝗲𝗺𝗮𝗶𝗹 banners, flyers, and other digital materials. This flexibility maximized the campaign's impact while ensuring 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝗰𝗲 in visual identity across all communication channels.
La campagne 𝗺𝗲𝘁𝘁𝗮𝗶𝘁 𝗲𝗻 𝗮𝘃𝗮𝗻𝘁 𝗱𝗲𝘀 𝘃𝗶𝘀𝘂𝗲𝗹𝘀 dynamiques représentant des jeunes profitant pleinement de leurs soirées. Pour renforcer le message, j’ai intégré des encarts de GPS au-dessus des visuels, illustrant un trajet allant d’un point A à un point B, avec les inscriptions : "À la soirée → À la maison".

Le visuel a ensuite 𝗲́𝘁𝗲́ 𝗱𝗲́𝗰𝗹𝗶𝗻𝗲́ 𝗲𝗻 𝗱𝗶𝗳𝗳𝗲́𝗿𝗲𝗻𝘁𝘀 𝗳𝗼𝗿𝗺𝗮𝘁𝘀, adaptés aux affiches 𝗔𝟮 𝗲𝘁 𝗔𝟭, mais également aux 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝘀𝗼𝗰𝗶𝗮𝘂𝘅, 𝗯𝗮𝗻𝗻𝗶𝗲̀𝗿𝗲𝘀 𝗲𝗺𝗮𝗶𝗹, 𝗳𝗹𝘆𝗲𝗿𝘀 𝗲𝘁 𝗮𝘂𝘁𝗿𝗲𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗻𝘂𝗺𝗲́𝗿𝗶𝗾𝘂𝗲𝘀. Cette flexibilité a permis de maximiser l’impact de la campagne tout en garantissant une 𝗰𝗼𝗵𝗲́𝗿𝗲𝗻𝗰𝗲 𝘃𝗶𝘀𝘂𝗲𝗹𝗹𝗲 sur tous les canaux de communication.